preloder

WHY

We are living in the most challenging, yet greatest years mankind has ever seen. We are all facing different struggles, but for the first time in history each one of us has the power to change the world, like never before. ​

It all starts with the wish to contribute with our strengths, to help humanity become as great as it can be. But, the truth is that in our daily lives this unique spark within us is often silenced and discouraged.

Fortunately, more and more people are finding ways to answer this call. All around the world, people devote their time to solve environmental and social problems. They are the pioneers of the 21st century.

So how can we build a bridge and connect the visions of these pioneers to the general public and infuse motivation and inspiration? What enables us to feel united around one message, one feeling, one experience? What is in everybody’s pocket, in everyone’s free time, in our ears when we want to feel happy and inspired? ​

Music, the most powerful and universal language humans share. ​

And that’s what we do in NYADO. We feature these pioneers and build a story around their visions. We design music videos and songs that work like anthems, uniting people around one identity, one message. Just like a national anthem, people can connect to the identity and the energy behind a project. ​

The treasure trail we’re following is forming, and perhaps it is not completely clear right now, but if you choose to join us, your part in this could be much bigger than you could ever imagine.

“The ecologists will only be able to make their voices heard if they speak the same language as those whom they wish to convince.”
Bertrand Piccard