A ‘NYADO’ is a new kind of anthem, a new way to drive human society towards a brighter future, by using the power of collectivity and the imagination of the crowds. It is a mix between a song, a short film and a social campaign, in which fiction and reality merge to create a compelling audiovisual experience.

A NYADO anthem takes inspiration from a real story in the modern world, looking at it from the perspective of future generations. Storytellers have been portraying the past and the future since the dawn of mankind. NYADO reveals the incredible stories and ideas of the pioneers who will one day be seen as the legends of our times. NYADO strives to create new trends, turning public figures into icons, their message into flags and their stories into legends.