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HOW

NYADO operates upon three pillars: Impact, Social Business & Culture.

Impact

NYADO’s work is more than just powerful musical and visual creations. Their core objective is to inspire and mobilize the general public into action that produces measurable positive impact. Our campaigns are supported by companies and organizations that have pledged and proven to take tangible game-changing actions to solve some of our world’s most pressing challenges. With our collective power we create impact models that transform viewer engagement into impact.

Social Business

NYADO is a social enterprise, which means that we utilize a business mindset and tools to ensure the financial sustainability and longevity of our work. We use a hybrid for-profit/non-profit model which gives us the freedom to create powerful entertainment for the public while also offering our skills to brands we believe in. We treat each one of our impact music films as a venture with its own tailored business model that is directly linked with maximizing positive change. Any profit generated from our productions is redirected towards social and environmental projects.

Culture

By changing culture, you can create lasting impact. NYADO uses mainstream mediums and universal themes to penetrate popular culture, bringing attention to global issues and transforming the narrative around them. We also leverage the diversity of our international collective. Each member brings the richness of their culture to our work, making our messages relatable to a wide audience. Together we create something truly global.

Learn more about us in our interviews